6/19/2007

volkswagen to use wilco songs for summer ads


volkswagen (vdub represent!) will be using 5-6 songs from the new wilco album, "sky blue sky".

"As a band, they have traditionally created music really for their fans. They have a big following. They've got a big Web component to what they do," said Kurt Schneider, VW's general manager of creative content. "We think it's a good fit in terms of how our owners are. You can never really pin them down."

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